The Joe Wicks Podcast voted as one of the best podcasts of 2020
Review of New BBC Radio 4' broadcast show - 'ReThink'
Doo Ba Doo Pee Dwee Doo Ahh, Mcasso's Dave Reynaud brings you "The Lick"
BBC Launch All-encompassing Music App
Simons Cat Wins 'Best British Animation' at Edinburgh Film Festival
Hyundai creates world first immersive fan experience for Euro 2016
Kelloggs' Square Sponsors 'Celebrity Juice'
Industry Magazine Giant - 'Televisual' - Reviews 'Cream Tease'
BBC Radio 1's Greg James' "Mulled Wines" becomes UK's Number 1 Twitter Trend.
Virgin launch year-long Sky initiative with Mojo The Musical
Embrace Tissues first TV commercial awarded Ad Of The Week by TheDrum.com
Read all about it! Some of the campaigns and films I have worked on have caught the headlines and even won awards! Use the gallery below to take you to the articles and related works.
September 2023
Ocra Security Double Award Win At ISA 2023!
News as big as a whale for the Orca Security team as they scoop not one, but two awards at the International Sound Awards 2023 in Hamburg. The work for the sonic identity - a personal collaboration with New York-based composer Amnon Freidlin and led by the creative team at Sonic Minds in Denmark - was presented with "Better Sound" in the Audio Marketing category and "Winner" of the Audio Branding category this year. Each project was assessed by at least four jury members on a specialist panel made up of international CEOs, Executive Producers, Innovators Of Audio Technology, Scientists, Computer Engineers, UX Designers, Musicologists, Advertisers and Copywriters, Audio Strategists, Managing Directors, Researchers, Professors and Musicians, each eminent in their fields of study and bringing their individual wealth of knowledge and experience to the competition. The entries were then graded with a points score from 1 to 10 based on levels of criteria such as innovation, sound production, utility and effectiveness in evoking the desired emotional response that each work displays through the use of sound.
December 2020
Radio Times Heralds Joe Wicks Podcast As One Of The Best Of 2020
The Radio Times asks the question..."How much do so many owe one man?".
The answer to that still remains under development as we venture into the new unknown of Lockdown 3.0. It would seem his character-defining zest for life; his embrace of the importance mindfulness has on our wellbeing; his healthy attitude and infectious energy and enthusiasm in everything he does, is likely to continue to fuel the firebox of the lives of his fans, supporters and advocates for some time yet.
As if his huge following on social media wasn't testament enough, his daily workout sessions released for the enjoyment of the public at large the world over on Youtube and his new cookbook complete with physical training plan and his new mobile app, go even further to prove the fruits of his relentless effort in keeping a nation fighting fit during this time of uncertainty and strain on the country's health itself.
He has always been seen as a charitable man so had little to prove in that department, but his olympic effort in managing to stay both awake and upright long enough to perform 24 straight hours of P.E With Joe live on the BBC as part of a bid to raise over £2 Million for Children In Need single handedly has surely placed him somewhere into the stratosphere where the legends of our time are looked up to.
The success of Joe's podcast on Radio 4 featuring interviews with his closest celebrity friends about what they are doing for themselves to keep healthy and fit is also increasing, having already been singled out as one of the Best podcasts of the 2020 and being awarded 'Podcast Show Of The Year' by Apple Podcasts.
I was honoured to have won the commission to create a title music and themes for the podcast series that reflected his personality and the energy and fun he exudes whenever he talks to people. From the slightly grainy image of my webcam looking upon his living room floor as he bashes out three sets of gruelling squat-lunges with annoying ease, I'm not so sure if he isn't hiding a red cape and spandex underwear under his gym kit, but 'SuperJoe' has undoubtedly lifted the spirits and carried a nation into what will hopefully be a healthier and happier 2021. Best of luck Joe, we are rooting for you.
Click on the images above to read the RadioTimes article or listen to the Joe Wicks Theme. You can also read the You Magazine article here.
July 2020
Dave Reynaud Joins Composers To Pay Tribute To Music Maestro: Ennio Morricone
July this year saw the sad departure of one of cinema and music's greatest contributors. The late Ennio Morricone has, with the most immense passion and talent for musical composition; through the most learned theoretical teachings, characteristic research and experimentation towards any project has gone on to mass perhaps one of the greatest and most memorable portfolios of any film and TV music composer of his generation. So many composers today, young and old, will have been influenced in some way by his sound, and if not influenced by it, will almost certainly recognise his musical signatures and leit motifs for which a multitude of his scores have become equally as famous as the films themselves. In such a unique and remarkable way was he was able to give his themes such character and meaning as to become virtually synonymous with the symbols and emotions he chose for them to represent. I was asked, for Mcasso by LBB Online to join a host of Composers, Music Supervisors and Producers to reflect on the life of a personality whose work changed the sound of the cinematic score forever and what of his influences have had the most impact. Read the full article here or by clicking on either of the images above.
June 2020
The Guardian Reviews BBC's ReThink - The Show That Reflects On A Post-Covid World
Through a series of case studies, interviews and points of view, BBC Radio 4's Amol Rajan presents ReThink - A new show to pull in to focus the fundamental changes to the ways of life the country and the world are now seeing brought about by the pandemic. The theme music I created aims to reflect the ideas based on the arising need to apply fresh thinking to the mainstay traditions and occurrences of modern life and to create an a intriguing accompanying theme and music bed that reflects the shows confidence and import without become too newsy, providing the breathing space essential for the broad range of emotional responses and reactions triggered by the information and statistics delivered by their correspondants. Click on the images above to read The Guardian article or listen to the BBC Radio 4 ReThink Theme.
January 2020
"Do-Be-Do-Pee-Dwee-pe-doo". Dave Reynaud Brings You The Lick
Just what is ...."The Lick"? Well, if you were to ask musician they might describe it as a brief succession of notes to begin or end a musical phrase. Using these, a player can embellish and vary an otherwise uninteresting or plain tune. Beyond this, it arguably marks the difference between an average performance and a virtuoso one. Licks can flavour your track with flare and gift it with groove.
The study of The Lick has become a fixation for many, spawning an appreciation society on Facebook, hour-long video montages on YouTube and even modern compositions based solely on the use of its now ubiquitous seven notes. There have also been various opinions on how it should be scored. (see pic above). While licks may come in all shapes and sizes and will generally continue to form the basic construct for any musician’s language, countless repetitions of the The Lick keep popping up. Quick, slow: smooth or sharp; it would seem The Lick has been found in almost every guise, somehow embedding itself in the musical sub-conscious and undergoing a stealth-like evolution all of its own.
With so many examples being found in recent years, The Lick itself has almost become somewhat of a cliché and henceforth, an “in joke” among players. One thing is for sure though, and that is that no one really knows who was first to come up with it, which makes it even more surprising why such a thing should become subject of so much imitation and variation in the first place.
Love it or hate it, it looks like The Lick is here to stay!
Click on the images above to read the full LLB article or to have a listen to The Lick.
November 2018
BBC Launches Brand New All-Encompassing Music App
This month saw the launch of the new Pan-BBC app providing the hub for listeners to get their daily fill from the full spectrum of BBC Music, Radio and Podcasts. Similarly to platforms like Spotify or Soundcloud, BBC Sounds offers a constant stream of audio content for their users which will recommend new things based on what they have been listening to. I won the commission for Mcasso to find the perfect sonic counterpoint for the platforms new visual idents. The BBC team required a unique piece of sound design that echoed the idea that BBC Sounds would provide the heartbeat for the BBC Music platform. Click on the links above to read more about the project and listen to the new sound.
Click on the images above to read the full article in Creative Review and listen to the BBC Sounds logo.
March 2018
Breast Cancer Awareness Campaign Wins 'Best Commissioned Animation' At The B.A.A's
LINK: www.seedanimation.com/video-breast-cancer-awareness-animation
Seed Animation Studio grab the award for 'Best Commissioned Animation' for this tongue-in-cheek online spot to raise awareness of the importance of checking yourself for breast cancer. Many of the company's favourite animators from around the world contributed, with each team allowed just a 1 sec slot in which to bring an especially chosen word for breasts to life in a style of animation they wished.
Click on the link and images above to read to more and watch the Breast Cancer Awareness film.
September 2017
Oscar-Winning Director Daniel Greaves Picks Up Three Awards For 'Big Bag'
LINK: www.britishanimationawards.com/raising-the-baas/daniel-greaves/
Animated short film 'Big Bag' created by Daniel Greaves has collected a back-breaking haul of awards and prizes this year including the 'Special Prize' at Krok Festival, Ukraine; the 'Special Jury Mention' for Short of the Year, Spain; and the 'Jury Award' at Flensburger, Germany. Notably, the Krok Festival is an international showcase of the best works in the world animation made in the course of the last two years. It is committed to facilitating the exchange of creative experience, the search of new ideas, styles, technologies, and fusion of local animation into the global filmmaking process. Well Done, Dan!
Click on the link and images above to read more about Daniel Greaves, the awards and watch 'Big Bag'.
June 2016
Simon's Cat Claws His Way To British Animation Award Success
LINK 1: www.theskinny.co.uk/festivals/uk-festivals/film/eiff-names-2016-prizewinners
LINK 2: www.edfilmfest.org.uk/latest/eiff-opens-submissions-2017
LINK 3: www.twitter.com/edfilmfest/status/746328132723048448
LINK 4: www.skwigly.co.uk/edinburgh-international-film-festival-announces-2016-animation-focus/
LINK 5: www.goodnewsnetwork.org/need-big-laugh-watch-award-winning-short-film-forcing-cat-go-vet/
In June this year Simon’s Cat – "Off To The Vet" was awarded Best British Animation at the Edinburgh International Film Festival with the famous McClaren Award. "Off To The Vet" was creator Simon Tofield's first ever feature-length venture to bring his famous black and white line-drawn feline into the world of full technicolor. I was lucky enough to act as as sound engineer in recording all the dialogue and vocal-fx for the whole Simons's Cat family of characters, from The cat himself through to squawking parrots; tweeting birds; petrified gerbils and even the kind-hearted female vet. Some people may not know that Tofield provides all the voices himself. No mean feat, but it seems to come as naturally to him as his drawings of the characters themselves. Fans of the world renowned cat and his mischievous antics (at which his namesake owner Simon is often at the mercy) will know Simon from his YouTube channel - home to a worldwide collection of short films massing into the hundreds and gaining a social media following into the many millions. Our four-legged friend is now doing so well that he has his own line of meow-chandise - T-shirts, mugs, pillows, stickers, hats, calendars, arts prints and more - all available at https://shop.simonscat.com/. Watch the full film at www.simonscat.com/films/off-to-the-vet-full-film-a-simons-cat-special/.
Click on the links and images above to read more and watch a clip of Simon's Cat.
May 2016
Hyundai Creates World-First Immersive Fan Experience For The Euro 2016
He's done his fair share of kicking both on and off the pitch in his time, but now, legendary football-hard-man-turned-actor Vinnie Jones teams up with Hyundai to throw the first punch in the immersive world of 360 viewing ever seen in the world of football. Dubbed "Football Heaven", The Hyundai Fan dome could be the best place to watch Euro 2016. From his heavenly position at the pearly gates, Vinnie ponders with a-typical anglicism on which team may triumph at this years world class event. While it seems to be a slightly premature visit to the gates of St Peter for Vinnie on this occasion, no-one can lock him out just yet from the world of football.
Click on the images above to read the article in Campaign Magazine and to listen to the Hyundai Fan Dome spot.
December 2014
Google Shows What The World Means To Us With 'A Year In Search'
It's that time of year when Google casts its eye back over the past twelve months to take its global look at the most searched people, trends and events of the year when they occurred, offering interesting and valuable insight into just how people around the world use the most popular search engine. The TV and online spot features my remixed arrangement of the Porter Robinson electronic music hit 'Divinity'.
Click on the images above to read the article by Think Marketing an listen to 'Google - A Year In Search'.
September 2014
Kelloggs' Square Sponsors 'Celebrity Juice'
LINK 1: www.lbbonline.com/news/kelloggs-squares-partners-with-itv2s-celebrity-juice-for-sponsorship-deal
LINK 2: www.campaignlive.co.uk/article/kelloggs-squares-sponsors-celebrity-juice/1311839
Kellogg's Squares has signed up to sponsor ITV2's new series of 'Celebrity Juice' in the brand's first ever TV sponsorship deal. These sexy, tongue-in-check vignettes work in synergy with the silly, checky nature of the show's content and host - Keith Lemon - and also aim to dispel the myth that snack foods are not just for the kids but for adults too. Dave Reynaud creating the smooth salubrious soundtrack that accompanies these lustful and hungry individuals who are tempted by the snacks 4 irresistible flavours so much so that they are prompted to break into song as they make their respective declarations of love for the food product. Food porn not for the faint-paletted! Full reviews and statements on the campaign and the details on the social media presence the films have sparked can be found at brandrepublic.com, campaignlive.com and llbonline.com.
Click on the links and images above to read more and to listen to the Kellogg's Squares spot.
August 2014
Industry Magazine Giant - 'Televisual' - Reviews 'Cream Tease'
Soho-based animation outfit Seed Animation set out to tickle the taste buds of the audio-visual gastrophiles among us with a dedicated new line of creative output they call their 'Home Video' range drawing on niche animation styles and graphics offering up a retro feel for which we can be forgiven for feeling more than a little nostalgic, as they play on the fashions and trends typified by the bygone eras with which they aim to embrace and celebrate. Their first offering entitled 'Cream Tease' - designed to do exactly that - certainly steamed up the glasses of industry stalwart - Televisual - when they spotted this short animation and felt the thigh-rubbing urge to single out the film and provide this review in their latest issue this month. Read the full article at televisual.com. Seed Animation asked Dave Reynaud to provide a sexy and sultry soundtrack to this provocative animated short film with a surreal twist!
Click on the images above to see the feature in Televisual and listen to 'Summer Creamin'.
December 2013
Radio 1's Greg James' "Mulled Wines" Becomes UK's Number 1 Twitter Trend
Radio 1 afternoon host DJ and regular showman Greg James teams up with his co-host News Reader Chris Smith to co-create a specially composed baubel-busting re-version of the US and UK hit song of the moment 'Blurred Lines' by Robin Thicke & Pharrell Williams but re-titled theirs (yes - you guessed it) "Mulled Wines". James - with a huge fan base and sting of phenomenal Youtube hit song parodies - is no stranger to the vocal booth and always up for a laugh. Mulled Wines is Dave Reynaud's second foray into the world of Radio 1 collaborations following an earlier request to re-record a big band swing version of Zane Lowe's Masterpieces' showcase track 'Sure Shot' - by Beastie Boys. Greg James is also a huge Michael Buble fan, whose distinct vocal style and backing bands proved more that a little inspiring for James and our own unique interpretation of the hiphop band's original hit from the 80's. Even more exciting was to discover that on its first play, live on Radio 1 in the week running up to Christmas, the track drew so much attention from his listeners that it became the UK's highest trend on Twitter as a result.
Read the Huffington Post article here or by clicking on the image above. Listen to Mulled Wines by clicking here or by clicking on the image above.
July 2013
Virgin Holidays Cruise Find Their New Mojo!
Imagine… you’ve saved up a years worth of pennies, worked hard for months to tone your beach-ready body and you dock your luxury cruise liner to set sail into the bright blue yonder… to suddenly be greeted by the unorthodox display of hoards of singing and dancing families so happy to have found their perfect getaway and eager to spread the word that they’ve turned every poop deck into a performing stage; every buffet into a beat; and every show into a song with ‘Mojo The Musical’. Well, if that happened to you this year, you were most probably on a Virgin Holiday Cruise. Virgin, Sky Media and M&C Saatchi’s combined teamwork here perfectly captures the fun and frolics to be had by any family on board one of their ships, whether that be fine dining, pampering yourself in a spa or taking a dip in a floating outdoor pool. Catch the cheeky ‘behind the scenes” mockumentary and the full length songs across various social media platforms.
Read the article in The Drum here of by clicking on the image above and listen to a spot from Mojo The Musical by clicking here or by on the image above.
July 2013
Embrace Tissue's First TV Commercial Awarded 'Ad Of The Week'
This special campaign for the popular luxury brand of hand tissue is aimed specifically at the female market in the middle east and is designed to tug on the heart strings of those who have ever loved and lost and found themselves reaching for something soft and gentle to wipe those tears away as it focuses on one woman's circle of life. Just another tissue commercial I hear you say? Well, what makes this film stand out from the crowd is how the required emotional response is stimulated by a beautiful animation crafted out of the form of the very tissue it endeavours to promote, and quite simply, leaves the other competitors brands crying in the corner when they see how effective a 'soft' sell can be in advertising. I was commissioned, for Mcasso by ex-Ardmann animator - Chopsy (AKA Darren Roberts - 'Chicken Run', 'Wallace & Grommitt', 'Creature Comforts') - after previously creating a score to accompany his showreel. Darren wanted a musical score that was going to work in sympathy with the drama and emotion on which his film draws. Darren writes "...(the music) manages to run seamlessly throughout the commercial complimenting the stages of the character's life and lending just the right balance of musical atmosphere." Moraud El Baba, General Manager at TBWA/RAAD/KSA said of the end product that it "...showed a deep understanding of the story we wanted to tell......" and heralded the advertisement "...an outstanding result!". Read the full review at thedrum.com where the site offered the award of Ad Of The Week for this commercial.
Click here or on the image above to read the full article in The Drum and click here or on the image above to listen to the 'Embrace' TV spot.